TIO is more than just a toothbrush. With TIO we want to prove in our own way that pollution can be avoided. Because the sustainable redesign of an everyday object, such as a toothbrush, which billions of people use every day, can have a huge, positive impact on our environment.

The leading manufacturers of dental care seem to prefer investing their energy into developing unnecessary extra features to maximize profits rather than to worry about waste reduction and sustainability. That’s why we have decided to take a different path with TIO.

We are very happy about the products we have created already with a lot of effort and passion. But at the same time, through TIO we also want to set a fundamental precedent and inspire change. Because it proves that it’s worthwhile to question the status quo more often in order to come up with unexpected and more sustainable solutions.